case study

Kudya

Stewards of Great Memories

Deliveries are usually more than the parcel. It is about how timely and professionally the parcel gets from the sender to the receiver. Accra has had lots of courier services with various ads all over the place. But only a few of them, if any, are able to embody professionalism and timeliness in their operations. Then comes Kudya.

One foot in the door

Building a brand that literally delivers

Kudya wanted to move from idea into implementation. Our role was to create a brand that reflects Kudya’s vision of providing timely and professional courier services. A brand that is premium, yet relatable and friendly. A brand that embodies the characteristics of the Cheetah Kudya wanted to emulate: swift, flexible and accurate.

The eye

that brings light

Picking from the Cheetah’s eye, we started exploring a unique letter that could identify Kudya anywhere. We came up with something unique and bold that fitted who Kudya wanted to be. Using colours that popped, Kudya became outstanding and easily identifiable!

The eye brings light

The Kudya Brand

Picking from the Cheetah’s eye, we started exploring a unique letter that could identify Kudya anywhere. We came up with something unique and bold that fitted who Kudya wanted to be. Using colours that popped, Kudya became outstanding and easily identifiable!

A font

that tells the story

Playfair Display Black

Deliveries are more...

Proxima Nova

No one wants to have the delivery man calling you 1000 times just to get your parcel delivered to you. If it was to be a surprise, they would have completely ruined it for you. Kudya has trained and professional dispatch riders who are well dressed, speak good English and know how to find their way around with the Google Maps system. They ensure your delivery will be timely and intact!

Piecing it

all together

Based on the needs of domestic courier services such as motorcycle and vehicle branding, banners and packaging, we brought the brand to live with various business applications.

Timely Delivery

right away

Time is always running and you need your parcel delivered on time. To facilitate easy access to Kudya’s services, we put together the elements of the brand to build a fully functional and informational website. It’s very easy to immediately request a delivery service.

Be in

the know

Quickly find out information about the services offered, the pricing and what makes Kudya unique. With all this information, you can make an informed decision about your delivery.

Getting

results

To push the agenda of Kudya, we designed some social media graphics to help create some buzz about the brand and its services. We also added in Google My Business accounts that opened up the visibility on Google Search. All these have raked in some good business and ensured more people know about and choose Kudya for their domestic courier needs.